Our Story

At Eternal Bloom, perfection is our business.

Our story began in 2016 with a determination to reinvent a time-honoured classic gift – the rose.

Tired of expensive roses that only last a matter of weeks but not satisfied with fake roses, we set out to create a real rose that will last forever.

We soon learned that not all techniques available for gold-dipping a rose are created equal.

From selecting the best natural roses to designing and crafting beautiful gift boxes, we have obsessed over every inch of detail to ensure that we will bring you a product of the highest quality.

Underneath every 24K gold dipped rose, 24K gold trimmed rose and pure platinum dipped rose is a real, fresh rose as found in nature which has been preserved at the height of its beauty. That’s why no two roses will ever be the same – each one is truly unique.

We pride our roses on their true natural beauty. Unlike some of our competitors, Eternal Blooms are wholly dipped fresh roses as opposed to artificially arranged loose petals.

On the back of our success with our Eternal Blooms, in 2019 we launched our Enchanted Blooms range. Adhering to our core philosophy, our Enchanted Blooms also start with beautiful, freshly picked real roses. However, instead of dipping them in precious metal, we preserve them in a special solution that can include a dye, allowing the option for the roses to be infused with vivid colours.

Compared to our Eternal Blooms, our Enchanted Blooms last for up to 3 years but retain the look and feel of the real rose underneath.

We are a proudly 100% Australian-owned business and all of our roses are shipped from Brisbane.